Questionnaire Drafting

The development of our questionnaire came with minimal difficulties. The focus group was an enormous help in the formulation of the questions. The only difficulty that we faced was the inability of our group to meet at a given time. With our busy schedules, we had to develop the questionnaire solely through e-mail.

Sampling Techniques

If money were no object, I would use the simple random technique. The simple random technique is quite expensive and is done by random digit dialing and by internet sampling. It is most likely used of all the other techniques. The simple random technique is easy to analyze and relatively simple to compute error.


In our group project, I would use the cluster technique because it is very low in cost and is still frequently used. In the cluster technique, researchers select units at random, then observations are done on the entire group by the researcher.

Bad Questionnaire

Question # 2
This question is very broad and does not allow the respondent to express anything that they dislike or like about their classes. This question is an example of a closed question, which limits the participant’s answer. The person cannot tell the researcher what theproblem is if they dislike classes or not sure about classes. I feel that this question would not bring very positive feedback.

Question #5
The problem with this question, is the answers given to choose from.This is a fixed-alternative question, which may limit the participant’s response. The question is making the participant say something they do not like about their car. If someone loves their car and does not think anything is wrong with it, there is not an option for them to express it. There is also not a place for the respondent to explain his or her concerns about their car. For example, if they check“amount of doors,” there is no way to tell if they want more or less doors. This is a major problem and the researchers will not be able to gather enough information. In answering this question, some people maybe forced to select an alternative they don’t really mean.
Question #7
If the respondent is not a student, then this question is irrelevant.

Survey Blog

I received my surveys off surveyspot.com. The topics of the surveys were quite broad. There were even a few surveys that I was not qualified to participate in. The two surveys that I was allowed to partake in were concerned with restaurants and groceries. I think this a great way to gather a broad range of opinions on certain issues across the nation.

Projective Testing

What do you think of the analysis given at the end? What do you agree or disagree with?

I do agree with most aspects of the analysis, except for the cup relating to religion. I am a very religious person and feel that this particular view is inaccurate. I simply would not pick the cup up because I would have nowhere to put it and I don’t feel like there would be any garbage cans near the path.

How could the projective technique be used in BUSINESS research? Refer to other types of projective techniques. Be specific; use examples.

There are several ways in which the projective technique can be used in business research. One way is the word association technique. By applying this technique we can better understand what thoughts come into our minds through the words that are spoken to us. Another technique that would be helpful would be role playing. This is when the subject is required to act out someone else’s behavior in a particular setting. For example, a manager might act as an employee to see how he or she is performing their duties as a manager. The most important, I feel, is the thematic appreciation technique, because companies would have better understanding on what pictures or phrases to use, due to the feedback from the subjects.

Ethical Issues

Ethical Issue #1:

As a researcher hired to conduct a survey on McDonalds meal choices, I would use the information that was true and could possibly benefit the restaurant. In this case, I would use the information that states that 89% of all the participants thinks McDonalds offers healthy, meal choices because the information gathered is truthful, and it also improves the reputaion of the franchise. With this information, more people will now think of McDonalds when they might be in the mood for something healthy, but by using the other block of information, some loyal customers may be scared away for good. This would really hurt the business, and everyone knows we need McDonalds.

Ethical Issue #2

As the conductor of the focus group, I would want everything done precisely and by the book, to receive the best results. Even though my dad had just turned fifty-six, I would still not allow him to participate in the focus group because the group calls for ages 45-55. Even though no one would find out, I still would not use my dad because the data gathered from these focus groups would not be 100% correct and I would have not followed the guidelines.

Hi, my name is Cody Jackson and I am a senior, majoring in Management. I will be graduating in May of 2010. I am available to work on the project on Tuesdays and Thursdays after 3:15. On Mondays and Wednesdays, I am free all day; however, I will be unavailable on weekends because I live in North Alabama and I like to go home sometimes.