Projective Testing

What do you think of the analysis given at the end? What do you agree or disagree with?

I do agree with most aspects of the analysis, except for the cup relating to religion. I am a very religious person and feel that this particular view is inaccurate. I simply would not pick the cup up because I would have nowhere to put it and I don’t feel like there would be any garbage cans near the path.

How could the projective technique be used in BUSINESS research? Refer to other types of projective techniques. Be specific; use examples.

There are several ways in which the projective technique can be used in business research. One way is the word association technique. By applying this technique we can better understand what thoughts come into our minds through the words that are spoken to us. Another technique that would be helpful would be role playing. This is when the subject is required to act out someone else’s behavior in a particular setting. For example, a manager might act as an employee to see how he or she is performing their duties as a manager. The most important, I feel, is the thematic appreciation technique, because companies would have better understanding on what pictures or phrases to use, due to the feedback from the subjects.