Ethical Issues

Ethical Issue #1:

As a researcher hired to conduct a survey on McDonalds meal choices, I would use the information that was true and could possibly benefit the restaurant. In this case, I would use the information that states that 89% of all the participants thinks McDonalds offers healthy, meal choices because the information gathered is truthful, and it also improves the reputaion of the franchise. With this information, more people will now think of McDonalds when they might be in the mood for something healthy, but by using the other block of information, some loyal customers may be scared away for good. This would really hurt the business, and everyone knows we need McDonalds.

Ethical Issue #2

As the conductor of the focus group, I would want everything done precisely and by the book, to receive the best results. Even though my dad had just turned fifty-six, I would still not allow him to participate in the focus group because the group calls for ages 45-55. Even though no one would find out, I still would not use my dad because the data gathered from these focus groups would not be 100% correct and I would have not followed the guidelines.

Hi, my name is Cody Jackson and I am a senior, majoring in Management. I will be graduating in May of 2010. I am available to work on the project on Tuesdays and Thursdays after 3:15. On Mondays and Wednesdays, I am free all day; however, I will be unavailable on weekends because I live in North Alabama and I like to go home sometimes.